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Media Theory

What do the Avengers talk about. An interesting use case for Data science and creative writing

What do the Avengers talk about. An interesting use case for Data science and creative writing. As analytic tools become more prevalent, it is important that our understanding of their uses grows with it.

Interesting post on Medium about analyzing the word usage of the Avengers. A more in depth how-to can be found here.

Avengers_Word_Usage
So where are the Guardians?

What I like about this analysis is that you can draw interesting inferences from the data:

Thor’s keywords suggest that in the Avengers movies (not including the films Thor headlines, like Ragnarok and The Dark World), he’s more action-oriented than most other characters. With the exception of his relationship with Loki, he tends to focus on tangible artifacts that drive the plot forward. Like Loki’s scepter, the Tesseract, and the mind stone.

Check out how Vision and Scarlet Witch have some similar words- they’re talking about fear an awful lot. I’m hoping they stay synced in Infinity Wars. Interestingly, I did a sentiment analysis as well, and Vision had the most lines with a negative sentiment. It’s not because he’s a constant downer, but because he calls situations like he sees them and reflects sometimes on the futility of the human heroes he comes to love. He sees the extra, extra big picture, and I get the sense it disturbs him.

This analysis is very from the less useful one I critiqued last November. As analytic tools become more prevalent, it is important that our understanding of their uses grows with it. Glad to see work like this being done.

 

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