Airtable (TL;DR review)

One of the most heartbreaking aspects of being a tech savvy person working in the entertainment industry is all of the almost but not quite right software on the market. For example: you have Asana’s anti-freelancer friendly pricing. Misguided attempts at analytics. And shoehorning Trello into an indie documentary productivity tool.

Today’s entry into the almost but not quite right category is Airtable. I know this startup is hot right now. But sadly it misses the mark for me. My TL;DR review is this:

Airtable offers neither the design flexibility of a spreadsheet, nor the customized reporting of a full featured database.

Here is an example of the dashboard I use to manage my shows:

Dashboard view
The Post Supervisor’s “Dashboard“.

And here the best Airtable can do with its Record List “block“:

Airtable Dashboard Record List Block .png
Awful on so many levels.

I was hoping Airtable would make it easier for me to keep a Dashboard version of the schedule in-sync with a Calendar view. And it did show potential. Changes made in the calendar show up on the record list block. And changes made to an episode record, show up on the calendar. (See the embedded example “base” below) But without design tools to provide contrast and emphasis, Airtable can’t make the cut into useful. The per user pricing doesn’t help either.

https://airtable.com/embed/shrjp3ssjvpDhrFHl?backgroundColor=red&viewControls=on

I have a few more complaints about Airtable, as a company, as well:

  • They advertise Airtable as a spreadsheet alternative, but on their community forums repeatedly say that Airtable is not a spreadsheet when users ask for features that Airtable can not do.
  • Screenshot-2018-6-6 airtable block at DuckDuckGo
  • One much requested feature is a “record updated” trigger for Zapier. Despite an employee saying that this feature is “coming soon“, there is now just radio silence on this front. Just say that it’s not on the API roadmap anymore. Your silence is deafening.
  • Glacial response from the support team. Plus blocking a paid user for 1,000 years seems like an excessive and silly policy.
  • IMG_0827
    3018… I mean really?

I’m extra hard on Airtable because I’ve never wanted a service to work SO badly.Screenshot-2018-6-6 Post Production Scheduling Survey

 

The potential to save hours of work each week is sooo close, but too far. Perhaps if Airtable engaged with their customers as opposed to ignoring them, they’d create a product that would appeal to even more users.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this:
search previous next tag category expand menu location phone mail time cart zoom edit close