Good article on CNBC comparing Netflix and its competitors. Here is a particularly good quote about its spending practices:

While networks make decisions on TV ratings, Netflix plays a different game. Its barometer for success is based on how much it spent on a show rather than hoping every show is a blowout hit, said Barry Enderwick, who worked in Netflix’s marketing department from 2001 to 2012 and who was director of global marketing and subscriber acquisition. Since Netflix is not beholden to advertisers, niche shows can be successful, as long as Netflix controls spending. [Emphasis mine]

I’ve said it before, and I’ll say it again and again and again and again: (I could go on, but I won’t) the television production model needs to change!

The way television is produced is extremely wasteful. The creative process is always going to require exploration and false starts, it’s not an assembly line; but the amount of waste satisfying the Highest Paid Opinion alone is staggering. At a minimum the industry needs tools that enable more granular cost tracking, as well as tools that enable the analysis of that data. Just saying…

Published by lowbudgetfun

Seasoned Television Producer specializing in Post Production. Team builder. GTD enthusiast. Lifelong learner.

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