Quibi

Great interview with Jeffrey Katzenberg on Variety’s Strictly Business podcast. Readers of this blog know I’ve been following and writing about his newest venture for a while, so I was pleased to learn more about Quibi.

However, if I’m skeptical about one thing (besides the name … I mean, Quibi?) it’s what Katzenberg says about bundling their short form content into traditional long form mediums after two years on their platform.

If Quibi is going to succeed, the stories for it need to be tailor made for this new medium. Taking Game of Thrones and cutting it up into ten minute pieces isn’t going to cut it. The entire vernacular is different.   

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