Great interview with Jeffrey Katzenberg on Variety’s Strictly Business podcast. Readers of this blog know I’ve been following and writing about his newest venture for a while, so I was pleased to learn more about Quibi.

However, if I’m skeptical about one thing (besides the name … I mean, Quibi?) it’s what Katzenberg says about bundling their short form content into traditional long form mediums after two years on their platform.

If Quibi is going to succeed, the stories for it need to be tailor made for this new medium. Taking Game of Thrones and cutting it up into ten minute pieces isn’t going to cut it. The entire vernacular is different.   

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this:
search previous next tag category expand menu location phone mail time cart zoom edit close