Bravo Avid! You really made a bold statement on Saturday, announcing the next version of #Mediacomposer featuring a major UI overhaul just two days before Blackmagic Design will unveil Resolve 16. The last time the “NLE Wars” ran so hot Apple had the largest booth at NAB.

The infrastructure changes to Nexis are also big, (I mean, cloudspaces!!!) but beyond the scope of this particular post. Right now we are going to focus on why the UI overhaul is so revolutionary.

A curmudgeon’s meme.

Avid Editors will swap tales about which version of Media Composer was the most stable. ˆMeridien vs. Post-Meridien; the fabled 4.6.2 that never crashed … with SD; and 8.9.4 was pretty good until 2018. when Avid tried to be all like Adobe.

Part of Media Composer’s speed and stability is the enduring nature of it’s interface. Avid has changed MC multiple times in the past: Think AMA, and the dynamic timeline. But since the interface remains consistent an Editor’s valuable muscle memory doesn’t need to be retrained. An experience Editor and MC is a form of an existing BMI between man and machine.

Changing the interface could effect muscle memory, which in the Avid world could cause riots. Therefore every change needs to carefully weigh the costs and benefits. So this is a big gamble for Avid.

The advantage of taking this risk is that Avid is looking to tackle the widespread problem of non-editor usability. Avid isn’t Discoverable and it’s interface is very dated in the age of the single screen workstations (iMac, laptop, story producer screening station), iOS-era interactions, and the continued drift away from Log and Capture metaphors. Avid is gambling that making custom interfaces depending on “role” and with tailored toolsets is the way to go. Agitating a few to the benefit of the many.

From the website MC will support Resolve-style roles: Edit, Color, Finish, etc. But Avid is also introducing roles like Producer, Assistant, Logger. These interfaces will put the tools these roles needs front and center while hiding the more esoteric buttons. This would enable larger teams to collaborate more efficiently and within the Avid (Microsoft) eco-system.

Last year you would have barely realize that Media Composer as a product of Avid Technologies. I bet that’s going to very different this.

There is is. Media Composer does Premiere meets Resolve

Update: Just had a hands on demo with 2019.5 and the new interface is a big deal. I think Bin management is going to require a rethink of an AE’s/Editor’s habits. The demo is running on a MacBook Pro, Avid is definitely trying to show off interface efficiency.

Update: Media Composer is just a small slice of Avid’s booth.

Published by lowbudgetfun

Seasoned Television Producer specializing in Post Production. Team builder. GTD enthusiast. Lifelong learner.

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