Categories
Reviews

The new Media Composer at Key Code Media

Great event at Key Code Media Burbank last night. Avid gave a 30 minute presentation of the new Media Composer interface, Tridib Chakravarty of StorageDNA gave a (too brief) presentation on the different Nexis cloud storage options, and there was a brief panel about the ‘reality’ of reality television post production. You can watch a stream of the event with my thoughts below:

I’m excited to work with the new Media Composer interface. Full stop.

…but I firmly believe that Avid needs to open up the “.avb” Bin file format. The future of the NLE is extensibility. One look at Premiere’s integration with Frame.io or Transcriptive is enough to show you how far behind Avid Media Composer is. This gap is only going to accelerate as the practical application of AI/ML increases.

Even if Avid Technology opens Media Composer up, it could already be too little, too late. The editor who only edits is becoming rarer and rarer these days. The new generation of editors are fluent in the peripheral tools like Photoshop and After Effects. Adobe clearly has the advantage here with their Creative Cloud offering. Premiere is the Final Cut Pro 8 we wanted but never got. The financial equation is very much Adobe + Avid. So what is Avid really bringing to the table?

The storageDNA presentation was much too short, but clearly described the differences between all of Avid’s Nexis cloud offerings. Avid really needs to make this stuff clearer if they want to help migrate our workflows into the cloud.

Finally, the panel discussion evoked the following thought: scripted production is the triumph of production management, reality production is the triumph of post production management.

Categories
Product Reviews

Opening Salvo (Updated)

Bravo Avid! You really made a bold statement on Saturday, announcing the next version of #Mediacomposer featuring a major UI overhaul just two days before Blackmagic Design will unveil Resolve 16. The last time the “NLE Wars” ran so hot Apple had the largest booth at NAB.

The infrastructure changes to Nexis are also big, (I mean, cloudspaces!!!) but beyond the scope of this particular post. Right now we are going to focus on why the UI overhaul is so revolutionary.

A curmudgeon’s meme.

Avid Editors will swap tales about which version of Media Composer was the most stable. ˆMeridien vs. Post-Meridien; the fabled 4.6.2 that never crashed … with SD; and 8.9.4 was pretty good until 2018. when Avid tried to be all like Adobe.

Part of Media Composer’s speed and stability is the enduring nature of it’s interface. Avid has changed MC multiple times in the past: Think AMA, and the dynamic timeline. But since the interface remains consistent an Editor’s valuable muscle memory doesn’t need to be retrained. An experience Editor and MC is a form of an existing BMI between man and machine.

Changing the interface could effect muscle memory, which in the Avid world could cause riots. Therefore every change needs to carefully weigh the costs and benefits. So this is a big gamble for Avid.

The advantage of taking this risk is that Avid is looking to tackle the widespread problem of non-editor usability. Avid isn’t Discoverable and it’s interface is very dated in the age of the single screen workstations (iMac, laptop, story producer screening station), iOS-era interactions, and the continued drift away from Log and Capture metaphors. Avid is gambling that making custom interfaces depending on “role” and with tailored toolsets is the way to go. Agitating a few to the benefit of the many.

From the website MC will support Resolve-style roles: Edit, Color, Finish, etc. But Avid is also introducing roles like Producer, Assistant, Logger. These interfaces will put the tools these roles needs front and center while hiding the more esoteric buttons. This would enable larger teams to collaborate more efficiently and within the Avid (Microsoft) eco-system.

Last year you would have barely realize that Media Composer as a product of Avid Technologies. I bet that’s going to very different this.

There is is. Media Composer does Premiere meets Resolve

Update: Just had a hands on demo with 2019.5 and the new interface is a big deal. I think Bin management is going to require a rethink of an AE’s/Editor’s habits. The demo is running on a MacBook Pro, Avid is definitely trying to show off interface efficiency.

Update: Media Composer is just a small slice of Avid’s booth.