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NAB 2019 Wrap up

Oliver Peters wrote the NAB wrap up I wanted to write. I completely agree with his assessment of this year’s show overall:

This year the NAB Show seemed to emphasize its roots – the “B” in National Association of Broadcasters. Gone or barely visible were the fads of past years, such as stereoscopic 3D, 360-degree video, virtual/augmented reality, drones, etc. Not that these are gone – merely that they have refocused on the smaller segment of marketshare that reflects reality. There’s not much point in promoting stereo 3D at NAB if most of the industry goes ‘meh’.

Like Peters, I was also very impressed with Cinamaker and hope to use their product for one of my upcoming presentations. I think they need to offer a turnkey kit that includes everything (tripods, cables, travel case, etc) to further simplify the process. But they were definitely one of my favorite booths this year.

I was also impressed by how far all of the cloud service providers have come. Make no mistake, the future of collaboration is going to be software run in the cloud. I think the biggest short coming is that these services don’t know how to speak to Producers. It’s great that Sony Animations is partnering with Google Cloud Platform, but as an independent producer I’m used to working with a post house and saying, “I need five edit bays for six weeks.” None of the cloud providers I spoke with understood that … by a mile. I think the next step for these companies is going to be some User Research into this area.

Miscellaneous thoughts:

  • The Birds of a Feather ACES 2.0 event was aces all around.
  • My thoughts about Avid’s huge changes to Media Composer remain the same since my “Opening Salvo” live post.
  • Resolve 16 looks sweet but that keyboard…
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Product

Pre-NAB 2019

Another year, another NAB Show to look forward to. If you’ve never been, NAB is the show to gain hands-on knowledge of the newest tools available to our industry. In no particular order, here are some of the things I’ll be looking out for this April:

NAB Throwback. Do you see it? 🙂

Canon: The C300 is the new unscripted workhorse camera. So I was intrigued by last year’s introduction of the C200, especially by the metadata friendly, easy to use Canon RAW Light recording format. Unfortunately, Canon limited the C200’s usefulness in multi-camera productions. So I’m curious to see if Canon will introduce its RAW format to the C300 or release a C300 Mark III. Side note:I’m also interested in learning what 3rd party lens manufacturers for the EF mount. 

Here’s hoping Canon will add TC I/O.

ACES & Color Managed Pipelines: have you read the Netflix primer on Color Managed Pipelines? It’s a good read. This year at NAB I’m curious to see how the maker’s of Color Correction software like Digital Vision’s Nucoda are educating their users about these ideas that I’m confident will go industrywide.

Get ready for CDL to be part of your acronym vocabulary.

Avid: if you visited Avid’s booth in the last two years you wouldn’t know that they are the makers of Media Composer. So I’m curious to see whether 2019 will be any different. I’m also excited to see how Avid’s partnership with Microsoft Azure has developed; in particular if the cognitive services have been integrated into Media Central in a meaningful way.

Reminds me of an old joke…

Media Asset Managers: Speaking of cognitive services… I’m still on the look out for cloud based MAM that seamlessly connects to Google Cloud Video Intelligence or Microsoft Azure Vision. I was recently given access to a fully functional version of Cantemo’s Iconik.

When the A.I. does the tagging it will be perfectly consistent, right?

Social: Each year I tell myself that I’m going to be more social and attend some meet-ups. Instead I use the time to catch up with old friends and talk shop. This year I plan on going to the Blue Collar Post Collective’s NAB meet-up, and we’ll see if I make it 🙂