Oliver Peters wrote the NAB wrap up I wanted to write. I completely agree with his assessment of this year’s show overall:
This year the NAB Show seemed to emphasize its roots – the “B” in National Association of Broadcasters. Gone or barely visible were the fads of past years, such as stereoscopic 3D, 360-degree video, virtual/augmented reality, drones, etc. Not that these are gone – merely that they have refocused on the smaller segment of marketshare that reflects reality. There’s not much point in promoting stereo 3D at NAB if most of the industry goes ‘meh’.
Like Peters, I was also very impressed with Cinamaker and hope to use their product for one of my upcoming presentations. I think they need to offer a turnkey kit that includes everything (tripods, cables, travel case, etc) to further simplify the process. But they were definitely one of my favorite booths this year.
I was also impressed by how far all of the cloud service providers have come. Make no mistake, the future of collaboration is going to be software run in the cloud. I think the biggest short coming is that these services don’t know how to speak to Producers. It’s great that Sony Animations is partnering with Google Cloud Platform, but as an independent producer I’m used to working with a post house and saying, “I need five edit bays for six weeks.” None of the cloud providers I spoke with understood that … by a mile. I think the next step for these companies is going to be some User Research into this area.
- The Birds of a Feather ACES 2.0 event was aces all around.
- My thoughts about Avid’s huge changes to Media Composer remain the same since my “Opening Salvo” live post.
- Resolve 16 looks sweet but that keyboard…