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Media Theory

“Everybody who comes in the door at Snap and is pitching us knows that it has got to be vertical.”

From a Hollywood Reporter interview with Snapchat’s Nick Bell:

The audience is basically developing this language of what mobile video is. Some of it’s really obvious, like vertical video. Everybody who comes in the door at Snap and is pitching us knows that it has got to be vertical.

As I wrote recently, (here & here) vertical video is a critical component of any ‘mobile first’ programming effort. I strongly believe providing year-round content is the other. Interesting to read that Snapchat is still trying to figure out scripted. And Bell is way off when he says, “we really value scarcity.” If Snap really valued scarcity they would put up a paywall. Just say’n.